WAREHOUSE GYM

For a long time, gyms were tasteless in design, with no character and nothing special on offers apart from machines and white walls. They used to look like hospitals. The Warehouse Gym is a new concept that changes all of that. We introduced colour, art and music to the plain gym aesthetic. We didn't want members resting, we wanted them sweating to loud music, surrounded by bright colours and feeling a buzz. We embrace music and the club culture, so we amplified that energy which had never been done in a gym before, and introduced live DJs and nightclub lighting. We wanted to make a bold statement by fixing containers inside our gym to use the language of material and we were not afraid to do so. More...